#5: Name Brands
Let’s talk about brand loyalty for a second. We all know those people who refuse to buy anything but the name-brand version of a product, even if the generic option is half the price and tastes just as good. Well, it turns out that those die-hard brand fans are in the minority.
According to a survey, more than half of consumers are willing to purchase store-brand products if it means saving money. As someone always on the lookout for a good deal, I can relate. Why pay twice as much for a cereal box because it has a fancy label? It’s just silly!